Blogs

How to lose an ad pitch

Jul 30, 2025

We just lost a pitch for a big ad. It was for an insurance ...
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The Tug of War between Need & Want

Jul 14, 2025

Okay, I read this quote on Substack by Aldous Huxley from h...
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How a Facebook Poll on India’s World Cup Wins Teaches a Crucial Advertising Lesson

Jun 30, 2025

I read this interesting subreddit about a guy who had done ...
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What is a good ad?

Jun 20, 2025

But in an interview I saw of Tanmay Bhat, he said a line th...
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